Spain, the holder of the Davis Cup by BNP Paribas, will be looking for a second consecutive victory in the competition when it faces the Czech Republic in the Final scheduled for 4–6 December 2009 at the Palau Sant Jordi in Barcelona.
BNP Paribas, the world’s number one tennis sponsor, has supported Davis Cup since 2001. This prestigious competition, followed by one billion television viewers and contested by 122 countries from every continent, is a powerful communication vehicle for the Group. It is a unique opportunity for BNP Paribas to reach out to its target groups and to showcase its activities in territories where the Group has a significant presence.
The Group celebrates the 30th anniversary of its operations in Spain this year. Its workforce of over 4,000 people currently serves four million retail customers and 2,500 businesses and institutions in the territory via more than 100 points of sale.
In the Czech Republic, the activities of Corporate & Investment Banking, non-life insurance (Cardif), consumer credit (Cetelem) and car leasing (Arval) are all in the top three of their respective markets.
In keeping with its policy of active partnership, BNP Paribas is taking advantage of the final to organise a major Public Relations operation targeting customers from the Group’s 17 operations in Spain.
Lastly, the Group is intensifying promotion in Spain of two online communication programmes. ‘Desafio Tenis’ (www.desafiotenis.com) combines customer education in stock-market investment with questions about the history of the Davis Cup. Ace Manager (www.acemanager.bnpparibas.com) – BNP Paribas’ ‘serious game’ linked with the economics of tennis – aims, meanwhile, to strengthen awareness of the Group in the universities.
BNP Paribas and tennis
For more than 36 years, BNP Paribas has been actively involved in tennis sponsorship, both locally and internationally, for professionals, families, schools and the community.
Gradually, BNP Paribas has become the world’s number 1 tennis sponsor : official global sponsor of Roland Garros since 1973, sponsor of the Davis Cup since 2001, of the Fed Cup since 2005 and of the BNP Paribas Masters since 1986, the Bank of the West Classic in California since 1991, the Monte Carlo Masters Series since 2005, the Internazionali BNL d’Italia in Rome since 2006, as well as being actively involved in other international competitions (the Marseille Open 13, the Strasbourg Open, the Lyon Grand Prix de tennis, etc.). In 2009, BNP Paribas extended its involvement in tennis by becoming the sponsor of the BNP Paribas Open in Indian Wells, the Grand Prix Hassan II in Casablanca. BNP Paribas has become the Official Partner of international Wheelchair Tennis. BNP Paribas is also involved in more than 550 tournaments locally in France, including the BNP Paribas family trophy, various training programmes set up by the French Tennis Federation and Yannick Noah’s “Fête le Mur” association.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the 6 strongest banks in the world according to Standard & Poor’s*. With a presence in 85 countries and more than 205,000 employees, 165,200 of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds key positions in its three activities: Retail banking, Investment Solutions and Corporate & Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
* Within its peer group