- BNP Paribas Foundation, through its European programme “Smart Start”, aimed at promoting the integration of socially excluded young people through the practice of an art, has chosen this project in Spain led by Volunteers For Madrid Foundation.
- Volunteers from BNP Paribas will participate in monthly workshops to support the kids in the creation of films based in the values selected by the 8 social organizations.
- The project will beneficiate around 600 children socially excluded in Madrid and, at least, 80 volunteers from BNP Paribas will attend the activities.
- The 8 values that will be developed during the first year will be: solidarity, self-improvement, the value of the others, confidence, respect and tolerance, friendship, commitment and generosity.
BNP Paribas and Madrid City Council have signed a collaboration agreement that launches the project ‘Human Values, a cinema experience’, an initiative that will be developed through Volunteers For Madrid Foundation and with the collaboration of 8 social organizations from Madrid.
The project, that that will last 3 years, aims at working about human values with young people and children in social disadvantage in Madrid, using the cinema as a way for awareness, education and knowledge transfer. Each month the activities will be focused on a concrete value and the participants will cooperate, together with the volunteers from BNP Paribas, in the creation of a film piece (a short film, an advertisement, News, etc.) based on the value.
From October to May, the children and teenagers of Barró Association, Norte Joven Association, Valdeperales Association, Raíces Foundation, Fray Escoba Association, Torre de Hortaleza Association, Pinardi Federation and Tomillo Foundation will work with the values solidarity, self-improvement, the value of the others, confidence, respect and tolerance, friendship, commitment and generosity. In June 2013 a unique film will be shown, including the 8 film pieces made by the children and volunteers and based on the chosen values.
The workshops will be held Friday afternoons, and, before that, to start inspiring, volunteers and participants will watch a real film showing the selected value in the cinemas Dreams Palacio de Hielo. The following Friday of the month, they will work on the script, the creation of the piece and on the recording. It is foreseen the collaboration of, at least, 80 volunteers in the development of the initiative.
The BNP Paribas Foundation is launching, for the first time, a European-wide sponsorship programme aimed at promoting the integration of socially excluded young people through the practice of an art. In Spain, Volunteers For Madrid Foundation presented the project ‘Human Values, a cinema experience’ and it was approved by the BNP Paribas Foundation.
About Volunteers For Madrid Foundation
Volunteers For Madrid Foundation is an Institution of Madrid City Council that works to encourage and promote volunteerism and solidarity. It is focused on awareness activities that transmit solidarity values. It acts as an intermediary between companies and social organizations, to develop tailor made projects according to their needs.
Further information in www.voluntariospormadrid.org, Facebook and Twitter
About BNP Paribas Corporate Philanthropy
The corporate philanthropy policy of the BNP Paribas Group is managed by the BNP Paribas Foundation, the corner stone of the Group’s philanthropy initiatives for the past 25 years. It is centered on 5 areas of activity: culture, social inclusion, education, health and the environment.
Today, BNP Paribas Corporate Philanthropy is getting concrete through more than 550 programs and 30 M€ all around the world, managed via a network of 12 foundations or initiated directly by countries and businesses.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) has a presence in 80 countries with nearly 200,000 employees, including more than 150,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.