Smart Start: “Los Valores: una experiencia de cine”
To promote the integration of socially disadvantaged young people through art is the principal aim of Smart Start, a program launched in Europe by the BNP Paribas Foundation at the beginning of 2012.
Thanks to this initiative, Spain will collaborate for a period of three years with the Voluntarios por Madrid Foundation. “Los Valores: una experiencia de cine” is the chosen activity. This Project enables children and young people in difficult social circumstances to get involved in the art of the silver screen through film visualisation and their participation in a movie “short”.
Apoyamos tus ideas
“Apoyamos tus ideas” (Helping Hand project) is one of BNP Paribas in Spain’s most notable social programs. This initiative, which has been underway since 2003, enjoys great popularity among the bank’s employees, as it is they themselves who propose the social actions, to which the bank contributes a donation.
Thus, every year, around 50 foundations and organisations with the most diverse objectives benefit from this help.
Here are some examples of organisations BNP Paribas has worked with:
- ANSDHA Association
- The Spanish Association Against Cancer
- Hogares Nuevo Futuro Association
- Yolanda’s Family Association
- Pequeño Deseo Foundation
- También Foundation
Una sonrisa por Navidad
Since 2004, BNP Paribas in Spain has tried to make its own small contribution so that no child goes without a Christmas present. In co-ordination with the NGO Cooperación Internacional and Cáritas, the participants buy Christmas presents or make financial contributions destined for children from some of the most disadvantaged areas of Madrid.
In 2011, BNP Paribas’ employees gave their support to the program ‘Quedamos al Salir de Clase’, run by the Voluntarios por Madrid Foundation. Thanks to this initiative, which seeks to reconcile working and family life and avoid risks to minors in the absence of carers, more than 1,000 children were able to enjoy an evening at the cinema.
Donation of surplus equipment
BNP Paribas in Spain tries to re-cycle IT equipment and materials that it no longer uses, so that those most in need can benefit from them. The bank therefore regularly works with organisations and foundations that manage and channel this surplus stock into social initiatives, such as the Valora Foundation.