Since 2002, BNP Paribas, world tennis’s number 1 partner, has actively supported the development of the Davis Cup, the world’s first international team competition in men’s tennis and now known as the Davis Cup by BNP Paribas. In the 2008 final on 21, 22 and 23 November, the Spanish and Argentine teams will play each other at “Estadio Polideportivo” in Mar del Plata in Argentina.
Faithful to its active partnership, BNP Paribas is organising an important public relations event for its clients who live in Argentina, allowing them to attend this highly anticipated encounter between this two national teams who hope to return home with the “Historical Trophey”.
This partnership has been contributing to the rapid international development of the BNP Paribas brand, and has allowed this prestigious competition to accelerate its development. With approximately 142 nations participating, and a worldwide television audience of 2 billion every year, the Davis Cup is a powerful showcase for the BNP Paribas Group, which is present in 85 countries.
BNP Paribas is a key financial stakeholder in Argentina where its three businesses are represented. The Group employs nearly 850 people in the country and has a network of 17 sales outlets. And in 2008, BNP Paribas is celebrating the 10th anniversary of Cetelem (its consumer credit subsidiary) in Argentina as well as Cardif, its insurance subsidiary.
BNP Paribas’s commitment to tennis is one of the longest in the history of the sport. It reflects the lasting relationship of trust that the bank develops with its customers every day.
BNP Paribas and tennis
In 2008, BNP Paribas celebrates the 35th anniversary of its association with the tennis world. Since 1973, BNP Paribas has been actively involved in this sport, regularly increasing its support – both locally and internationally, for families, schools and the community. Historically, BNP Paribas has had a special relationship with every facet of the tennis world: official global sponsor of Roland Garros for 34 years, sponsor of the Davis Cup since 2001, of the Fed Cup since 2005 and of the BNP Paribas Masters since 1986, as well as actively supporting numerous other international competitions (WTA Bank of the West Classic in California, the Monte Carlo Master Series, BNP Paribas Strasbourg Women’s Open, Grand Prix de Lyon, etc.). BNP Paribas also supports tennis locally in France, and is involved in more than 550 tournaments, including the BNP Paribas family trophy, various training programmes set up by the French Tennis Federation and Yannick Noah’s “Fête le Mur” association.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in global banking and financial services and is one of the 3 strongest banks in the world according to Standard & Poor’s. The group is present in 85 countries, with more than 171,000 employees, including 131.000 in Europe. The group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank’s two domestic markets in retail banking are France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.