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23/02/2011 - ,

Innovation Focus- Internet worlwide credit solution for Paypal

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Today innovation is everywhere. BNP Paribas recognizes and encourages innovation in all its forms and that’s why it organizes every year the Group Innovation Awards.

In 2010, 24 awards were given in 6 countries in the following categories: social commitment, environment, brand, process optimisation, managerial practice encouraging innovation, re-use, customer satisfaction, employee satisfaction, cross-selling, products and services.

In this focus, BNP Paribas presents its award winners.

This week, discover the corporate innovation award 2010 given to BNP Paribas Personal Finance for its project “Multi-country online credit solution for Paypal” in the “Cross-selling” category.

A multi-country internet credit solution for the world leading on line payment system, Paypal. This innovation in on line revolving credit has two aspects: a virtual credit line and a cobranded Visa Paypal card for PayPal customers (210 million accounts in 190 countries).

The Pan European Platform which supports this project gives the advantage of proposing a homogenous credit offer linked to a dedicated loyalty program.

Frédérique Fagès, Head of the e-business project within BNP Paribas Personal Finance’s central e-business team, explains to us what the project “Multi-country online credit solution for Paypal” is all about.


Read the transcript: the internet credit solution via Paypal across Europe.