Bertrand Cizeau, 45, has been appointed BNP Paribas Group Head of Brand, Communications and Quality with effect from 1st October. He takes over from Antoine Sire, 52, who has decided to leave BNP Paribas in order to pursue a project linked to his lifelong interest in the history of film-making.
Bertrand Cizeau previously served as Head of Communication & Advertising at
BNP Paribas Personal Finance (then operating under the Cetelem brand) from 2001 to 2011, before becoming Deputy Head of Brand, Communications and Quality for the BNP Paribas Group in 2012, working alongside Antoine Sire.
BNP Paribas Group CEO Jean-Laurent Bonnafé commented:
“During his 16 years at the head of Group Communications, Antoine Sire has steered the process of building the BNP Paribas brand, from the communication work supporting the merger of BNP and Paribas and the creation of the Group logo in 2000, through the ongoing process of internationalisation and the development of our sponsorship and corporate philanthropy policies, to the establishment of our brand presence in the digital media. The BNP Paribas brand is today ranked by Brand Finance as the 8th most valuable bank brand in the world. Antoine has now decided to devote his energies to his personal passion for the cinema. I would like to take this opportunity to convey our gratitude to him for his achievements and to express our great affection for him. Bertrand Cizeau, who embarked on his career with the Group in 1994, has played an important part in its communication work for over ten years. I am confident that we can count on him, together with all the Group’s Communication teams, to help drive the BNP Paribas brand forward to further success in the years to come.”
Bertrand Cizeau, 45 and the father of three children, holds a Masters degree in International Financial Markets from Paris-Dauphine University. He began his career at Paribas in 1994 in the Financial Management department, where he was in charge of Analyst & Investor Relations.
In 1999, he became Managing Director of the GAMMA photo-journalism agency, where he worked notably to transform the editorial approach and enhance the agency’s digital capability.
From 2001 to 2011, he served as Head of Brand, Communication & Advertising at Cetelem, which subsequently became BNP Paribas Personal Finance. During this time he launched, then rolled out worldwide, the Cetelem brand and communication strategy based on Credito, the little green man, and on the concept of Responsible Credit.
In early 2012, he joined the BNP Paribas central Brand, Communications and Quality department as Deputy to the Head of BCQ, Antoine Sire.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) has a presence in nearly 80 countries with 190,000 employees, including 145,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.